Bristol City Council’s Trading Standards team have been involved in the re-launch of a successful initiative which aims to reduce the number of injuries suffered by children in their own homes.
Each year in England approximately 60 children and young people die, 450,000 attend accident and emergency and 40,000 are admitted to hospital as an emergency.*
Buy Wise Be Safe (BWBS), which involves partners in Public Health, AvonSafe and Bristol Lifeskills Centre, aims to reduce injury by providing clear advice to practitioners, carers and parents on what practical steps can be taken in the home, and elsewhere, to ensure child safety.
It focuses on what to look out for when buying safety equipment, both new and second hand.
Developed by Trading Standards South West and originally released in 2005, the Buy Wise Be Safe project targeted just babies and toddlers, and was delivered extensively across the South West through a range of partners.
A new website has now been launched to bring the project into the 21st century. The website focusses on the top five causes of unintentional injuries for the under-five age group.
It is organised into five age brackets (babies, crawlers, toddlers, running free and school children), so parents can select information that is relevant to them.
The site provides a number of factsheets and also hosts interactive exercises to engage and educate users, as well as offering guides and advice on the purchase of new and second-hand equipment, and buying over the internet.
Buy Wise Be Safe social media accounts, on Facebook and Twitter, are also available to provide guidance on the go for parents and carers.
Councillor Margaret Hickman, Cabinet Member for neighbourhoods, which includes trading standards, said: “Knowing what practical steps can be taken to keep babies and small children safe can be a daunting prospect for new parents and families.
“Buy Wise Be Safe will help them to choose and use equipment and reduce the numbers of under-five’s needing medical treatment as a result of an injury that could easily have been prevented.”
These digital platforms go live on Monday June 6, and are part of the week long launch which coincides with National Child Safety Week (June 6-12)
Stuart Radnedge, spokesperson for Buy Wise Be Safe, said, “Buy Wise Be Safe has been an excellent project since its inception in 2005. The advice has, no doubt, been invaluable for new parents and carers around the South West and further afield.
“With a digital audience, and social media accounts in operation, the potential audience we can reach is huge. Used correctly, the advice we provide will hopefully reduce the number of injuries that occurs involving 0-5-year-olds.
“Be sure to follow our Twitter and Facebook accounts to gain regular advice from the Buy Wise Be Safe team throughout the year and stay up-to-date with the latest guidance to ensure the products you purchase and use within the home are as safe as can be.”