22 Jun 2016

Community Safety and Licensing

Bristol receives Purple Flag award

Bristol City Centre has once again been awarded the prestigious Purple Flag recognising it as a vibrant night time destination.

The Purple Flag, which aims to raise the standard and broaden the appeal of town centres after dark,  is national recognition of Bristol’s successful, well-managed city centre.

The award is thanks to a concerted effort by all partners and follows a joint bid by Bristol City Council, Avon and Somerset Constabulary and Destination Bristol.

Bristol has been recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.


Among positive improvements during the last year which were included in the submission were:

  • Our status as England’s first Learning City
  • A number of highly successful events to attract visitors including; Arcardia, the Shaun in the City art trail and Sanctum at Temple Church
  • Bristol Temple Quarter - one of the largest urban regeneration projects in the UK
  • MetroBus - work is underway, which will vastly improve travel times for residents and vistors to the city centre
  • Range of new festivals and venues in the area

Councillor Margaret Hickman, Cabinet Member for Neighbourhoods, said: "It is fantastic to see that Bristol has once again been recognised for its vibrant and well-managed city centre.

“The award is not just about safety, but also acknowledges the diversity of the evening and night-time economy in the city, which offers something for everyone.

 “The award is also recognition of the wide range of festivals and events staged in Bristol every year, which helps to make this a unique and dynamic city.

“All this can only be achieved by people working together, and I would like to thank all of our partners who continue to make Bristol’s city centre an appealing destination for both residents and visitors alike.”

The award is an annual award, made by the national Association of Town Centre Management

Bristol was one of the first cities in the country to win a Purple Flag back in 2010.

John Hirst, Destination Bristol’s Chief Executive, said: “Bristol has been flying the Purple Flag since 2010 and we’re immensely proud to be among around 70 UK cities and towns that do so.

“Our packed and diverse events programme, vibrant nightlife and ever-growing restaurant scene really sets Bristol apart and is enhancing our international reputation as a must-visit destination.

“Last year we welcomed a record number of staying visitors from overseas, so we’re delighted that our city centre has retained this national recognition for providing a safer, more welcoming night out for all.”

Purple Flag accredited areas have all reported a consistent increase in footfall and a decrease in crime within the evening and night-time economy.

Inspector Deborah Yeates, Avon and Somerset Police neighbourhood manager for the city centre and east Bristol, said: “It’s great to retain official recognition for all the hard work that everyone puts in to keeping people living in, working in or visiting Bristol safe.

“As well as policing special events, we run a dedicated operation every weekend to ensure people can go out and enjoy themselves safely and work closely with the city’s pubs, bars and clubs to ensure they are well run.”

A wide range of criteria is assessed before a city can be awarded Purple Flag status. This includes:

  • Cleanliness of the city centre open spaces
  • Ease of getting into and out of the area
  • Diverse appeal of entertainment, arts and culture  
  • How welcoming the area feels 
  • How safe the area is to visit
  • The strength of the local links between agencies and business which operate in the night-time economy in the Purple Flag area.

The team are already looking ahead to next year’s assessment and how they can continue to make the city centre safe, welcoming and inclusive.

The team is also helping to support the introduction of a Business Improvement District for the central area.

And as part of the ongoing assessment work, the team would like to know what people think about the city centre. You can have your day here https://www.surveymonkey.com/r/N9XBJFX